Studio Jaap Smit

Dutch graphic designer based in The Hague
Nederlandse grafisch ontwerper gevestigd in Den Haag

︎  Visual Overview
︎  Posters   

︎  Branding
            ︎  Odd Publications
            ︎  OH Nederland
            ︎   Studio Judelande

︎  Book/Publication Design
            ︎  A Tweet History
            ︎  Internet Audience
            ︎  10.000 Trees in a Single Glance
            ︎  Written in Stone
            ︎  New War Horse
            ︎  The Tomorrow Book
            ︎  Fighting for a Line
            ︎  Survival User Manuals

︎  Campaign
            ︎  On Your Own
            ︎  LJS Apple Center
            ︎  Once We Get There
            ︎  Zefir 7


Written in Stone

Graduation project at KABK — 2018

        A project about the contrast between company values and reality. I want to help companies keep their own written values by using the rituals and indoctrination of religion. I noticed that the marketing values of several companies are in heavy contrast with what is happening in reality. They need to be reminded, on a weekly basis, what their own written values are. Chanting and singing them with each other. Do this until they remember them during a business deal and ideally break off a deal because of their own values.


©JaapSmit — 2019