Written in Stone

Graduation project at KABK — 2018


My graduation project about the contrast between company values and reality. I want to help companies keep their own written values by using the rituals and indoctrination of religion. I noticed that the marketing values of several companies are in heavy contrast with what is happening in reality. They need to be reminded, on a weekly basis, what their own written values are. Chanting and singing them with each other. Do this until they remember them during a business deal and ideally break off a deal because of their own values. Pictures of the expo by Laura De Rijk.



Mark
©JaapSmit — 2018, The Hague