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Studio Jaap Smit is an independent design studio based in
The Hague. Translating clients wishes into design since 2018.  

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Written in Stone


Year: 2017

Client: Royal Academy of Art, The Hague, Graduation project

Services for this project


Content research, Book design, Animation, Video production, Video editing, Print design, Stone carving




A project about the contrast between company values and reality. I tried to create a way to help companies remember their written values. They need to be reminded, weekly, what their written values are. Chanting and singing them with each other. Do this until they remember them during a business deal and ideally break off a deal because of their values.

©Jaap Smit — 2020

©Jaap Smit — 2020