Studio Jaap Smit is founded by Jaap Smit in 2018. He is an Independent Graphic Designer & Art Director, specialised in book design, identity & logo design, webdesign and more. Next to client projects he works on self-initiated assignments. With his own projects the focus is on structuring facts/data. He utilises freely available information and creates graphic parameters to structure it, resulting in methodically-made and often humorous work. He graduated from the Royal Academy of Art, The Hague in 2017
and Co-founded Odd Publications in 2018.