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Studio Jaap Smit is an independent design studio based in
The Hague. Translating clients wishes into design since 2018.  

Please don’t hesitate to get in touch.


Studio Jaap Smit is founded by Jaap Smit in 2018. He is an Independent Graphic Designer & Art Director, specialised in book design, identity & logo design, webdesign and more. Next to client projects he works on self-initiated assignments. With his own projects the focus is on structuring facts/data. He utilises freely available information and creates graphic parameters to structure it, resulting in methodically-made and often humorous work. He graduated from the Royal Academy of Art, The Hague in 2017 and Co-founded Odd Publications in 2018.

+31 6 27 51 71 15
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01/2018 — Now
Freelance Graphic Designer

09/2018 — Now
Art director at Odd Publications (Co-founder)

07/2018 — 01/2020
Graphic Designer at enbiun Concept Makers

08/2016 — 11/2016
Graphic Design Internship at Studio Since Today

01/2012 — 04/2016
Graphic Designer at enbiun Concept Makers

01/2011 — 01/2012
Graphic Design Internship at enbiun Concept Makers


2012 — Grafisch Lyceum Utrecht

Graphic Design Degree

2017 — Royal Academy of Art, The Hague

Bachelor Of Arts, Graphic Design


2020 — Dutch Creativity Awards
Nomination Dutch Creativity Award: Side Project

2020 — Units Research Review
Feature of the project ‘Survival User Manuels’ in Units Research Review N°1, Technical Happiness

2019 — File Magazine

Online feature of my studio work

2019 — AIGA Eye On Design

Small artice about Odd Publication’s first book

2019 — It’s Nice That

Artice about Odd Publication’s first book

2019 — Fonts in Use

Online feature ‘Internet Audience’

2019 — Fonts in Use

Online feature ‘A Tweet History’

2018 — Its Nice That

Article about my work practice

2018 — Books from the Future

Online feature ‘Internet Audience’

2018 — Another Graphic

Online feature ‘New Dutch Views’ Poster

2018 — Poster Reposter

Poster 1, Poster 2, Poster 3

2017 — Velvetyne Type Foundry

Online feature ‘Written in Stone’

©Jaap Smit — 2020

©Jaap Smit — 2020