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Studio Jaap Smit is an independent design studio based in
The Hague. Translating clients wishes into design since 2018.  

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Juicy Story Box


Year: 2019

Client: Lieke Maas

Services for this project


Brand development, Identity & Logo design, Print design, Animation


Lieke Maas asked me to create an identity for her start-up concept. The idea of the start-up is to distribute new and different types of high-quality liquors. You as a customer subscribe to Juicy Story Box, monthly you will receive a box with interesting alcoholic beverages to discover. Inside the box, you will also find the story about how these drinks became to exist, hence the name Juicy Story Box. She is still in the beginning stages of her Start-up, but we are all excited about what the future holds for her business.

©Jaap Smit — 2020

©Jaap Smit — 2020