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Studio Jaap Smit is an independent design studio based in
The Hague. Translating clients wishes into design since 2018.  

Please don’t hesitate to get in touch.

Internet Audience


Year: First edition 2016, Adaptive edition 2019

Client: Odd Publications 

Services for this project


Book design, Adaptive design


Observers use comment platforms on YouTube to leave a mark on what they have observed. The reverse can be actualized. The observer becomes the observed when their words transcend the scrolling page and become the content of this indexed dictionary. Search for a letter, skim through the comments. Is there a different weight on a printed opinion? What is the content and what is the medium?

©Jaap Smit — 2020

©Jaap Smit — 2020