Services for this project
Brand development, Identity & Logo design, Poster & Print design, Webdesign, Social posts
![](https://freight.cargo.site/t/original/i/2366fa32d2b2fbbc71fb94d4afae4b92947ab35b8144c5bbe47457370d4a3523/Jaap_Smit-East_Nomads-6.jpg)
![](https://freight.cargo.site/t/original/i/dd1c77eb6d307e81e7e8ca1525b37a4265047df82c588b56ee05294fa12fc67c/Jaap_Smit-East_Nomads-8.jpg)
![](https://freight.cargo.site/t/original/i/fb4a81b74c8c3f7d038179bff071d32a9343fb452977bc685263237b2b02bf46/Jaap_Smit-East_Nomads-7.jpg)
![](https://freight.cargo.site/t/original/i/bcc47efe0fe13688270c408c9a9766ba2528e579f148f42d9e1edda7ef8d31b0/Jaap_Smit-East_Nomads-4.jpg)
![](https://freight.cargo.site/t/original/i/a873e4fea27ec52613fd9716fa4d035f5b6041d31d516334cb148b68a7931e04/Jaap_Smit-East_Nomads-1.jpg)
![](https://freight.cargo.site/t/original/i/30ddef8815a387211eaed67f0b3f39d516d2738682b8136a56270941253f190f/Jaap_Smit-East_Nomads-2.jpg)
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![](https://freight.cargo.site/t/original/i/7a6803b4a8414806ab8c221b3093adab99c290c3b1c3a0c06e25165a51248fcb/Jaap_Smit-East_Nomads-3.jpg)
![](https://freight.cargo.site/t/original/i/62cd08b1af6d20845f736afc205dccf73f9ff50f5f723bfdd9af34e3363d4b28/Jaap_Smit-East_Nomads-10.jpg)
![](https://freight.cargo.site/t/original/i/8c924613a9783756bc49dfa46bf91e674db885a0c45273b068ce2b3944fda966/Jaap_Smit-East_Nomads-11.jpg)
![](https://freight.cargo.site/t/original/i/2469c2306b300d9ecadf86518ee9ce537ab9ab9742445a7dd86ccc4a42f3f665/Jaap_Smit-East_Nomads-12.jpg)
![](https://freight.cargo.site/t/original/i/4fe8a0d761f334ea13c12916a768a36b24afd03cca8e1dbdcd7a4f6c8f4baf4e/Jaap_Smit-East_Nomads-13.jpg)
![](https://freight.cargo.site/t/original/i/808351980adbcbee2ba4e0d5dfb5098bc7c17571d943baf6f5e60e1a39282d8a/Jaap_Smit-East_Nomads-14.jpg)
![](https://freight.cargo.site/t/original/i/f54f299d0214b7793533f9cac01bc5e997b772790df4d9161661c699c01dc1e6/Jaap_Smit-East_Nomads-15.jpg)
Luxurious camping, also known as 'glamping' was the first word of the briefing I got from De Burgemeesters. They asked me to create an identity for a new glamping concept initiated by ‘Deworrying’ & ‘De Burgemeesters’. With a name like East Nomads, concept ideas came quickly. With the identity design, I wanted to represent what Nomads are all about, traveling around from place to place. Back in the day, they would use the Polestar as guidance. The modern Nomads use a compass as their way-finding tool. To emphasize the importance of these tools, I choose a shape that would represent both those aspects, the asterisk (the little star symbol used for footnotes). To invigorate the Nomad concept, I looked for a typeface that would emphasize the whole Nomad vibe. A font that fits this concept extremely well is Bluu Next, which formes the basis of the entire identity. To accommodate this unique typeface, I choose a more neutral font, Helvetica. These two typefaces create a nice contrast in de overall communication. In the end, the identity became a playful combination of variance in design as well as in concept. Which is precisely what East Nomads is about, the contrast of luxury in the middle of nature.