East Nomads

Year: 2020

Client: De Burgemeesters

Services for this project

Brand development, Identity & Logo design, Poster & Print design, Webdesign, Social posts

Luxurious camping, also known as 'glamping' was the first word of the briefing I got from De Burgemeesters. They asked me to create an identity for a new glamping concept initiated by ‘Deworrying’ & ‘De Burgemeesters’. With a name like East Nomads, concept ideas came quickly. With the identity design, I wanted to represent what Nomads are all about, traveling around from place to place. Back in the day, they would use the Polestar as guidance. The modern Nomads use a compass as their way-finding tool. To emphasize the importance of these tools, I choose a shape that would represent both those aspects, the asterisk (the little star symbol used for footnotes). To invigorate the Nomad concept, I looked for a typeface that would emphasize the whole Nomad vibe. A font that fits this concept extremely well is Bluu Next, which formes the basis of the entire identity. To accommodate this unique typeface, I choose a more neutral font, Helvetica. These two typefaces create a nice contrast in de overall communication. In the end, the identity became a playful combination of variance in design as well as in concept. Which is precisely what East Nomads is about, the contrast of luxury in the middle of nature.

Branding Editorial Webdesign Posters

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Studio Jaap Smit

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©Jaap Smit — 2022

©Jaap Smit — 2022